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WWF, Earth Hour and a decade of Climate Action

As skylines around the country went dark on Saturday, March 25, thousands united to celebrate WWF’s Earth Hour and shine a light on climate action. Prominent Indian landmarks, Rashtrapati Bhavan, India Gate, Red Fort,  Charminar and others switched off their lights in solidarity as individuals, communities and organizations came together to deliver on their potential to help change climate change, the planet’s biggest environmental challenge yet.

The Earth Hour India campaign, “Be an Earth Hour Superhero” focused on inspiring individuals, corporates and other organizations, schools, colleges, RWAs and housing societies to become superheroes for the planet, undertake five simple actions and lend their voices to the world’s largest grassroots movement for the environment. WWF-India launched an interactive Earth Hour game on its portal (earthhour.in), driving home the need to be energy efficient in the daily lives of the people.

The year 2017 marks the tenth anniversary of Earth Hour which started as a symbolic event in 2007. The campaign went beyond the traditional “switch-off” and carried with it a conservation message that inspired millions around the globe to stand together and take positive action against climate change. Earth Hour is mobilizes individuals, communities and organizations globally to do their part to help build a sustainable and greener future.

Speaking during the campaign, Ravi Singh, Secretary General and CEO, WWF-India, said, “Climate Change is a global concern and needs our immediate attention. Earth Hour, a campaign launched ten years ago, is a platform that allows people to stand together on climate change and adopt practices that can help us make positive changes and work towards a sustainable future. The participation in the campaign has grown multifold over the years and is an indicator of the willingness of people across the country to work together to protect the planet and its resources."

As every year, this year too Earth Hour found unprecedented support from all quarters across the country including governments, corporates and organizations, through various innovative Earth Hour events and the switching off of iconic monuments and buildings in India to mark the movement.  Celebrities like Alia Bhatt, Virat Kohli, Amitabh Bachchan, Anil Kapoor, Boman Irani and many others are also lended their voice to the cause, asking people across the country to switch off and adopt sustainable and greener lifestyles for a healthier planet. Some of the organizations that supported the campaign include the Delhi Metro Rail Corporation, BSES, the Taj Group of Hotels, Times Media, E-bay, Vistara, Indigo and others.

In Guwahati, a candle-march was organized as a part of Earth Hour celebrations at the Dighalipukhuri Park. College students, supporters and the Assam Bamboo Band convened for the switch-off lights campaign. Solar lanterns and LED lights provided by AEDA were used to illustrate 60+ Assam on the ground. Present during the event to support the global cause were Arup Mishra, Director, Assam Energy Development Agency, Professor Prasanta Kumar Saikia, Gauhati University and Advisor Professor Ranjit Chowdhury among others. WWF Volunteers at Gauhati University and IIT-Guwahati also observed Earth Hour. WWF-India, in partnership with various other organizations also organised programs in Pobitora, Deepor Beel, Mangaldoi, Nalbari and Goalpara.

The campaign has also received overwhelming support from many government and private organizations across the state such as the Gauhati High Court, Assam Tourism Development Corporation Limited (ATDCL), Assam Power Development Corporation Limited(APDCL), Assam Energy Development Agency (AEDA), Office of the Deputy Commissioners, Commissioner of Police, Office of the Governor, Commissioner of Guwahati Municipal Corporation, Srimanta Sankardev Kalakhetra, Rabindra Bhawan, District Library, Assam State Museum, Swami Vivekananda Institute of Art and Culture, SBI, Town Club, India Club, Gauhati Club,  and many others

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Syed Miraz Ahmed's picture

Writes, edits and researches. In 2013 he was conferred the Rotary International District 3240 Young Achiever Award for his work in the area of environment and digital journalism. In 2006 he was awarded first in the category of Wildlife Photography by the Department of Environment & Forests and Tourism, Government of Assam.

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