Skip to content Skip to navigation

NEHU faculty promotes North East at international conference

A faculty from North Eastern Hill University (Nehu) today made an endeavour to brand Meghalaya and other Northeastern states of India as an “unexplored tourist destination”. 

Speaking as keynote speaker at the 13th International Conference on Business Management and Legal Studies at Bali, Indonesia assistant professor in the Department of Management Dr. Sunildro L.S. Akoijam enlightened the gathering on the success of India Tourism campaign – “Incredible India”. 

Talking about the campaign, which has made its attempt to create awareness on tourism potential and behaviour change, Dr Akoijam presented a paper on Branding of Tourism Destination: Recent Trends and Strategies. 

He elaborately explained to the delegates of 26 countries including Canada, Australia, USA, Finland, Poland, Singapore, China, Malaysia, Sri Lanka, Japan and Korea on lesser known places of Northeast India particularly Meghalaya, which he compared with Europe and branded Shillong as the “Scotland of East” and Manipur as the “Switzerland of India”. 

Organised by Global Research and Development Service (GRDS) in collaboration with Global Association for Humanities and Social Sciences Research (GAHSSR), the conference show participation of researchers, scholars and academicians, who spoke at length on different topics of social science research and management. 

He drew the attention of SARC countries in particular by projecting Incredible India campaign as the most successful publicity campaign, which has placed India as one of the most sought after tourist destination in the world. 

“Every country have its own unique selling preposition, and therefore an attempt should be made by tourism policy makers and other stakeholders to tap the opportunities and market their countries in different parts of the world to attract global tourist”, said Dr. Akoijam pitching for cross promotion of tourism destination, cultural exchange and awareness on historic destinations. 

He said that tourism has been the fastest growing industry in India and has been able to provide sustainable income to lakhs of people particularly in rural areas, where people have been empowered and have been educated to promote conservation of natural resources and its rich heritage.   

Dr. Akoijam, who has been teaching at Nehu for the past four years was also awarded at the conference for his contribution in the field of tourism research in India and works for cross promotion of tourism destination particularly in South East Asian countries.

Author info

Saidul Khan's picture

Based in Tura, Meghalaya

Add new comment

Random Stories

Election preparedness in Chirang

26 Feb 2016 - 3:53pm | Hantigiri Narzary
To conduct the ensuing Assam  assembly election smoothly in Chirang district under 31-Sidli (ST) LAC, the Deputy Commissioner and District Election Officer Rupak Kumar Mazumdar has made all...

Media forums condemn police atrocities on lady scribe

31 Jan 2015 - 4:53pm | Nava Thakuria
Electronic Media Forum Assam (EMFA) and Journalists’ Forum Assam (JFA) have strongly condemned the police atrocities on a lady television journalist associated with a Guwahati based satellite news...

Faculty development on Art of Living at RIST

4 Nov 2017 - 10:29pm | SN Sangma
Teachers are the only medium to reach the heart and mind of the students and “Art of Living” had the potential to contribute in this direction by helping teachers learn how to release stress and...

MP’s appeal to early completion of ‘As the river flows

18 Aug 2011 - 6:12pm | Abdul Gani
North East MP’s Forum featuring the MPs from the region has sought the interference of union ministry of information and broadcasting in completing a film made on the socio political...

Other Contents by Author

A modest crowd of young and elderly women today gathered at Chandmari playground here to embark on a mission to revive and restore the custodial rights of women in Meghalaya’s Garo hills.In matrilineal Garo society, the women as head of a particular community (clan) in a village enjoy rights over land and natural resources in an A’king land (community land/area). Head of a particular clan is given the title of a Nokma, the village head.Traditionally women are head of a village, while their husband were suppose to assist them but over the years things have changed and men are at the centre stage for taking decision related to village affairs.Mother’s Union, one of the oldest women’s...
It was a spectacular end for Dimchrang Festival 2016 as four sensational bands of Garo hills and Still Waters from Sikkim enthralled over 8000 plus crowd here yesterday evening. The evening mood was set with four local bands -- Titans, Ultimate Page, Quantum leap and Brighter than bright making the crowd go gaga with cover, original and Christmas numbers. The stage was on fire with the entry of Still Waters from Sikkim, which featured Abishek Gurung, finalist of a popular TV reality show. The well-known vocalist greeted the crowd, which saw a thunderous applause. In sync with this year’s theme -- “youth as change maker”, the vocalist was asked to interact with the youth during the...
The beautiful state of Meghalaya came alive at Betasing in South West Garo Hills Saturday with at least 32 troupes exhibiting their rich dance, music and heritage before a strong crowd of over 15,000 people. A power packed performance of dance and music displayed the collage of colours, rhythm and synchronization of music and songs. The performance showcased all major tribes and sub-tribes of the state, including Kuki, Biate, Ruga and Bodo. The electrifying performance pushed the adrenaline of the crowd to an extreme, as people were seen rejoicing and dancing. The theme song – Krimkro Krimkro dake hai  (Let us make music in unison) aptly demonstrated the unity of all tribes. The...
The tone for Christmas was set on a high note with the festival titled – Mistletoe jingle in the hills, which was held yesterday at Dikki Bandi Stadium here. This was one of-its-kind Christmas festival, which brought together choir groups from different denominations under a single platform. Renowned Nagaland based band – Alobo Naga and the band and Shillong’s Aroha choir group performed at the event, which swayed the crowd as they sang in praise for Jesus Christ. Meghalaya chief minister Mukul Sangma and chief secretary Barkos Warjri attended the programme. The festival conceptualized by the department of arts and culture department and presented by district administration of West Garo...
A minor girl aged about 12 years was alleged molested by cops at Araimile locality in Tura, which has raised a huge hue and cry. The victims' family have filed an FIR, prompting the Superintendent of Police (SP) to arrest all the three accused.  The henious incident took place on December 29, when the victim along with her uncle were returning from a nearby market in an auto rickshaw. The police patrolling team stopped the auto rickshaw and abused her uncle on the pretext that he was a suspected cadre of Garo National Liberation Army (GNLA).  The incident occurred around 11:30 pm.  Eyewitness to the incident told that three police personnel were in a gypsy...
Samarjit Arengh (name changed), a youth working in a block in Meghalaya's East Garo Hills district is worried. He fears retaliation by outfits operating in Garo Hills, as he has failed to listen to their diktat.  Nobody is being spared in Garo Hills region as rebel groups are looking for ransom - be it 'poor' or 'rich'. The modus operandi of these outfits are very simple - if one is not being able to pay. They ask the entire office to collect money and give them. Infact, outfits are negotiating on the amounts.  Government employees working in remote areas of the region are the worst sufferers. They don't have much option - it is like pay or you are under their scanner....
Rakme Sangma (named changed), aged about 40 years from a village near Phulbari in West Garo Hills, a mother of two daughter feels cheated. She alleges that the block office has given them substandard material for construction of a house under Indira Awaas Yojana (IAY).  After making several visit to the block office, she was listed as the beneficiary for the scheme. However, the result has disappointed her. She wants to complete the construction of her house but the materials are of very poor quality, especially the bricks that has dampened her spirit.  There are many like Rakme in neighbouring villages of Phulbari, who are victims of ignorance. According to IAY...
Christmas may be a religious celebration to mark the birthday of Jesus Christ but it is more than just a one day affair in Meghalaya's Garo Hills. The five district of Garo Hills remains soaked in merriment as people from all walks of life celebrated Christmas with solemn and gaiety.  For many, Christmas means light, colour, cakes, christmas tree and Santa. But for the Garos', it is beyond. There is an age old practice called the Song Kristan Dance, which means Christian Dance from the village.  "It is basically a dance form, which was celebrated since time immemorial by our forefathers, when they accepted Christ as their saviour", said Benjibosh D Sangma of Dainadubi,...
Maitrayee Bordoloi has received the prestigious DRS Sshield Corporate Award,2013 from Amity University, Noida for Excellence in Academics, Exta Curricular Activities. Bordoloi have passed BA LLB (Hons) from Amity University in 2013. She is currently working at Thomson Reuters as an Associate. She is the youngest daughter of Pratap Bordoloi and Dr. Ruma Bordoloi of Guwahati
The entire Garo Hills region is soaked in festivities. Market is full of colourful lights, glazing stars and other decorative items. The mood is set right for the advent of yet another eventful Christmas.People from different parts of Garo Hills are visiting markets in Tura to do their shopping. Tura Super Market is flooded with clothes and other items. Like many others, Dimre Sangma from Baghmara was seen buying the best of clothes and shoes available in Tura market. “I have purchased clothes, shoes for me and my relatives. Baghmara has less options, so we have come to Tura to get the best from here”, said Dimre Sangma.Manikram, a shop owner in Super Market said, “We are doing brisk...