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Assam’s first 24x7 news channel launched

15:23, 25 Dec 2010 · 134139 views

Assam’s first 24x7 news channel launched


News Time Assam, the first 24x7 news channel of Assam was launched in presence of Rose Valley Group Chairman-cum-Managing Director, Gautam Kundu, channel’s Chief Editor, Pratap Bordoloi ,Rosé Valley Group Director, Shivomoy Dutta and Soumendo Das, Business head of Brand Value Communication Ltd, who briefed the media persons on this occasion.


With its signal tested two weeks back, the project has been completed in six months with all the permissions from the Central and State governments. The channel has begun with a motto to uplift the aspirations of the rural people, With its launch the News Time Assam has become a major player as a media organization in the North East as recently there has been an increasing demand for factual, impartial and analytically presented news with all round social, economic, political content. Being a 2-hours channel the News Time Assam, has already become unique in its league, he said.


The USP for the channel is its fair and balanced sensitively treated news with creative and original programming. It will be a mirror to the rich traditions and cultural heritage of the people in this region, particularly that of its various ethnic groups. The channel will also organize educational competitions with awards, reality shows, promote scholarships and customer care oriented programmes to attract viewers.


News Time Assam, released its first publication on the history and trends of regional politics in Assam at the event and would be bringing out more publications covering various topics. Its entertainment will be news based i.e. Infotainment. It is not a mascot for any party. It has a vision of harmony and will go to any length to be neutral in reporting news which would be in the interest of an undivided Assam, he said.


Brand Value Communications Ltd, is the latest feather added to the Rose Valley Group. It has been dedicated towards media business by launching television starting with a 24-hour audio-visual entertainment channel in August 2009 followed by News Channel, Music Channel. About the Rose Valley Group he said that it has expanded its’ footprints to cover multiple verticals and is poised to service the needs of the modern customer. It’s a fast growing business conglomerate with more than ten thousand employees. The group has proved its unmatched capabilities in leveraging diversity in business, ranging from insurance to housing finance, from real estates and construction to chain of hotels, resorts and shopping malls, from amusement parks to manufacturing of fast moving consumer goods and from film production to operating TV channels. With proven excellence in performance in all the sectors within the business group Rose Valley presently exists in 27 states that are monitored by 15 regional offices and having more than 500 branches across the country, he said.




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Daya Nath Singh

Daya Nath Singh

Journalist; Guwahati Press Club office Secretary

Comments (39)

  1. Utpal Deka 25 Dec 2010

    Is it available only cable or any dish(Airtel,Dish TV,etc)

  2. purna bikash bora 25 Dec 2010

    good

  3. imran shah 26 Dec 2010

    very gud... we want to see news time will touch the sky... with the full hopes...& we want hindi news channel( news time hindi soon...)

  4. Soiadur Rahman, Nagaon,gamariati 28 Dec 2010

    We are proud of this chennel. I hope that "NEWS TIME" Solved the mejor problem of Assam...

  5. deiji medhi 28 Dec 2010

    very good

  6. A.F.tanveer,siliguri 31 Dec 2010

    very good hope people also like this channel.

  7. tanveer siliguri 31 Dec 2010

    Good news for assam hope so people also like this.

  8. Kuldeep Buragohain 3 Jan 2011

    Very nice. Good news for Assam and Assamese People also.

  9. Pankaj Baishya 8 Jan 2011

    Its gud but hv 2 develop their programme quality.like composition of shots.etc

  10. panakj das 12 Jan 2011

    very good step towards progress

  11. Haridhan Bezbaruah 12 Jan 2011

    Very good steps for Asom,

  12. Munna 14 Jan 2011

    Aap Log badhiya kam kar rahe ho kripya ye Chanel. DISHTV, par uplabdh karwaiye

  13. Anjan Das 28 Jan 2011

    Chanelto vaal lagise.... Big TV t ketiya aahiba..

  14. sailesh kumar choubey 1 Feb 2011

    it is expected this new channel will render its service as media not as Radia

  15. Apurba Talukdar 4 Feb 2011

    Ramakrishna Talukdar r interview sai bhal lagil, agaloi aru tekhetok ei channel r jogedi dekha powar akhare....

  16. Suman Paul 5 Feb 2011

    Perfectly fine news channel

  17. Farhan 20 Feb 2011

    very good hope people also like this channel..... Plz give this channel on dishtv...

  18. Prashanta Saha. 26 Feb 2011

    Its A Awesome News Channel. And It Will Be The Best News Channel Of Assam. We Welcome News Time Assam With Our Pure Heart. JOI AAI AXOM JOI NEWS TIME ASSAM. Warm Regards Prashanta Saha Tinsukia {M}- 9706467985

  19. Rajib Hussain 5 Mar 2011

    Hope it will help in creating a peacefull assam.

  20. Surajit 26 Mar 2011

    fantastic, new steps for assam in media. News time channel tu sundirect dth ot upalabdha hobo ne.

  21. sibotosh 10 Apr 2011

    Yes it is a good news channel...and independent channel as off now we have seen. Gud Luck.

  22. Pranjit Mahanta 11 Apr 2011

    Asom'r news chanel homuhor vitorot NEWS TIME ASSAM u hoise eta ullekh juiggo news chanel. Moi akha korisu j ai2 chanel a hofolotare siri't ag barhi jawk.. ALL THE BEST.

  23. mrityunjoy bhagawati 8 May 2011

    it is a nice news chanel. we can proude for this chanel as a assamese.

  24. RAJU BARMAN 19 May 2011

    NEWS TIME ASSAM SAI VAL LAGISA KINU DISH TV NEWS TIME ASSAM KATIA DIBO...........

  25. Dipjyoti Borthakur 24 May 2011

    Yesterday I saw New Times Assam. I am very happy that finally it has come in Dish Tv.

  26. Pritom 4 Jun 2011

    When will it be available for Airtel DTH subscriber?

  27. hemen 5 Jun 2011

    i love news time assam and i proudly see news time assam the truth news of assam

  28. CHIRADEEP DAS 6 Jun 2011

    WONDERFUL NEWS CHANNEL SO FAR. THANKS TO ROSE VALLEY GROUPS OF COMPANIES TO GIVE US SUCH GIFT. BY ITS GENUINE NEWS ITS REALLY A GREAT HELP TO THE PEOPLE OF ASSAM. LONG LIVE NEWS TIME ASSAM. THANKS !!! CHIRADEEP DAS

  29. Amitabh Chakraborty 8 Jun 2011

    So far I like the channel for its balancing act along with my paa, maa, wife and bro. And hope, tomworo there wont be any compulsion to change the face and colour!!!

  30. Banajit 2 Jul 2011

    Tata Sky't ketiya ahibo?

  31. Partha 16 Jul 2011

    Chanel tu val kintu airtel dth t ketiya ahiba.

  32. biswajit haloi. 3 Sept 2011

    NEWS TIME ASSAM is my favorite channel i like there news and mus more.

  33. Dwimasa Basumatary 12 Oct 2011

    I like it very much for local news but when it w'll be shown by dish t.v.!

  34. aminul islam. M. L. A. Dhing 13 Dec 2011

    no channel in assam works with impartial view paying equel treatment to all the communities living in assam. Will the new channel work for all the communities equally for the upliftment of all the section of the society disclosing the truth nakedly to drive away all the misconception of the people?

  35. Dharma Das 1 Mar 2012

    Aponak Tata Sky t ketiyakoi log pam, jonabo dei

  36. Anup Tamaria 5 Jun 2012

    I request to plz make it available in all DTH service like Tata sky, airtel, Reliance, videocon,

  37. preety dugar 29 Jul 2012

    its pleasant watching news time assam being living in kolkata i m aware of my state what's going on there

  38. Aminul Islam 16 Sept 2012

    I suggest the authority of News Time Assam to work with a view to promote communal harmony, not to create communal (anti-muslim) environment like other channels.

  39. Mrs. Fateha Begum. 14 Oct 2012

    I like it very much.And I want to job in news time Assam. is it possible, can i do part time job here ? I am B.A., N.T.T. please reply me.

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